#EUVAT Twitter Campaign a Storming Success 4

On the 16th of December 2014 the EU VAT Action Team organised another Twitterstorm to show the European authorities that the worldwide micro-business community is upset and angry about the new Place of Supply VAT legislation that comes into force on the 1st of January 2015.

The Twitter action campaign focused on the #EUVAT hashtag and was a huge success. At 10:00 GMT, many thousands of small business owners took to social media to voice their discontent. Thank you to everyone who took part. We are an unstoppable force.

Before the campaign started, there had been no more than 65 tweets about #EUVAT on Twitter. By the time we finished our Twitterstorm, there had been over 20,000 tweets. But it didn’t end there – business owners kept going all day and night afterwards and the tally currently stands at 26,500 tweets.

The Twitterstorm was so successful in fact that our combined action managed to get the #EUVAT hashtag trending at number 3 worldwide.

There has been some talk from the authorities about the fact that most of the noise is coming from the micro business community in the UK. However, the Twitterstorm saw business owners from 11 EU Member States participate. This number demonstrates without a shadow of a doubt that the rest of the European micro-business community is just as concerned. The European media has also started waking up to these planned changes in EU VAT and media reports from Germany, Austria, Romania and Italy have been published in the last day alone.

However, the concern of micro-business owners doesn’t stop at the EU borders, as we saw with people joining in from North America (despite it being the middle of the night there) and Asia. This issue is now of worldwide concern.

Our direct action does not end here. We need to keep up the pressure and we need to keep talking to our local and European politicians to tell them why this law is unworkable in its current format. Make sure you sign our petition and take a look at our Take Action page, which lists a number of steps you can take right now. We hope you will continue to help us make this campaign a success and to help us get the regulators to put in place an emergency temporary exception for micro businesses and sole traders to allow for reasonable, workable solutions to be found. We will keep you posted with all the latest information.

The EU VAT Action Team

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