Too Little, Too Late? #EUVAT Offer From EU VP Andrus Ansip. It’s Time For YOU To Lobby YOUR Government.

Is it too little, too late on EU VAT?

We are hugely grateful to the MEPs who succeeded in scheduling this evening’s debate on EU VAT in the European Parliament. However, we are also  disappointed in the EU Commission’s official response from VP Andrus Ansip, who is responsible for the Digital Single Market (DSM) and who represented Pierre Moscovici (the EU Commissioner responsible for Tax and the recipient of the EU VAT petition).

VP Ansip agreed that the new EU Digital VAT rules are posing a huge problem for SMEs and micro businesses. That is an amazing achievement. Thank you everyone.

He also reminded the European Parliament today that the EU Commission (which proposes the laws) suggested a threshold of €100k back in 2004 (this would make it best part of €140k now), but it was voted down by individual Member States’ Finance Ministers, which is why there is no threshold – and this is why your business is suffering.

He said that there will be a report ‘this summer’, after which they EU Commission will decide whether / when to make proposals to change the EU VAT legislation to remove the burden from the smallest businesses. In a separate statement this evening he said he envisaged proposing the legislation in 2016 – in addition to last week’s promise to extend the rules to apply to ALL online sales (i.e the stuff that is currently exempt) after 2016, by which point the DSM – and possibly your business – will be long-gone.

The problems with this?

Now don’t get us wrong, we’re not trying to be ungrateful, it’s just that:

  • VP Ansip knows that most of us cannot comply – it’s not just difficult. It’s impossible for most of the smallest businesses, without radical restructuring of our businesses and potential 5-figures in costs – all to collect peanuts for other EU Member States. He knows we’re being forced to drop digital goods or close our businesses. We have had meetings with his core advisers, so he cannot deny knowing this. Waiting until 2016 before the yawningly-slow legislative process even starts is a miserable prospect.
  • Yes, he is offering a potential threshold of €100k (about £71,000), and that is, in itself, incredible progress. But what are businesses above this threshold supposed to do? There is still no solution for them. The legislation is so complex that even a household name multi-billion turnover company got stressed about it (we have that off-the-record). Here’s a recent article on why a €100k threshold isn’t a magic fix-all.
  • He is still not suggesting any kind of simplification or reworking of the legislation for those above any threshold, to allow them to keep trading, (for example to allow just one piece of data as proof of place of supply for those below the official EU Audit threshold (2m).
  • The ‘report’ he mentions is, we believe, being created by a consultancy firm who attended a breakfast meeting, hosted by Vicky Ford MEP (thank you!), at which we delivered the Keynote speech in late March 2015. The primary representative from the consultancy firm refused to take our contact details and refused to work with us in any way on the report, despite us having interviewed nearly 2,500 micro businesses in our quantitative research study, EU-wide. So we have minimal faith in the output of his report. After all, it is ‘consultants’ who told the EU over the past 10+ years that no micro business would be affected by these new rules, because none of us sells direct to consumers or outside of our home country…
  • If VP Ansip hasn’t even decided when to propose the legislation, which could still take years to debate, then your business will be long-closed before the legislators and report-writers have consumed enough coffee to reach a recommendation.

Bottom line: VP Ansip and VP Timmermans have publicly admitted that this legislation has had devastating unintended consequences for the smallest businesses.

The EU is not acting in any way fast enough to keep you trading and the costs of compliance are vastly disproportionate to the amounts of EU VAT collected.

They have admitted they always assumed that micro biz wouldn’t be affected – it was never meant to hit you.

But they’re not planning to even start doing anything about it until next year.

But you can still make a difference!

Between us, we have given the EU plenty of time to get this sorted. Yes, it is brilliant that the MEPs and EU Commissioners now agree that the unintended consequences of this legislation are severe. They promised, back in March, to ‘urgently remove this burden from SMEs’. Unfortunately a 100k threshold with no reworking of the law above that point, and not even considering starting the slow legislative process until ‘after the summer’ doesn’t come close to fulfilling that promise.

So now it’s down to your national Government.

Each of us needs to lobby our Member State Government to immediately suspend this legislation for Microbusinesses (the EU definition is <€2m turnover), while the EU sorts out the mess it has created and those Microbusinesses go back to their domestic VAT laws. In the UK, for example, this would be called a ‘temporary Extra Statutory Concession’ and it could be implemented very quickly, if the government wants to keep small businesses trading.

Your government DOES have the power to do this – even if it might make it unpopular within the EU… But surely protecting the businesses who the EU admits have been accidentally hit hard by the unintended consequences of these ill-thought-out rules is more important than being told off by the Head Teacher?

We implore you to write to your MP (government representative) and your Finance Minister to explain how these new rules have hurt your business and to explain that you need an immediate suspension for micro businesses, to allow you to keep trading, while the EU figures out how to undo this mess.

Your government CAN save your business.

This article tells you how to get in touch with your national Finance Minister.

And for UK readers, here’s how to contact your MP.

We are happy to include links for other countries, if you could let us know them via the comments.

You are welcome to send them our interim impact assessment report that has been widely circulated within the European Parliament and Commission.

And you might want to ask your Finance Minister what the net revenues were that they received in April (Q1 of the legislation), after deducting the costs of collection and excluding the revenues from the big companies like Amazon. We strongly suspect these figures will be much lower than the Member States promised each other when they were getting excited about the juicy financial cherries this legislation would bring them.

Together we CAN make the difference that is so desperately needed. Even getting the EU to talk about thresholds is an astonishing achievement. Proving the negative consequences – unintended – of these rules is a done deal. So now we need to reclaim our power to convince our Governments that they need to take decisive action to help their own citizens.

Please let us know via the comments how you are able to support with this Action Challenge. Please share any useful contact details you come across via the comments, along with any replies you get. We are hugely grateful to you for all actions you take.

Thank you so much for your on-going support. Please join us over at the EU VAT Action Campaign Group on Facebook to stay up-to-date and to continue being part of the solution.

Clare & the EU VAT Action Team

Author of the Dare To Dream Bigger Entrepreneur’s Handbook.
 
>>> Contact The EU VAT Action Team <<<
http://www.daretodreambigger.biz/book

Consider the damage done by these EU digital VAT rules to you, the online customer

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Take a few moments to think just how many digital products you use in the course of an ordinary day. As businesses are forced to close or geo-block to avoid the unworkable EU VAT rules, you could lose them all.

Our survey of 2000 micro businesses showed that 27% are having to block sales from outside of their home country and 22% have closed down completely. Most of the rest have had to move to 3rd party platforms (you’ll end up paying much more) or are scrapping digital sales and future launches.

Say goodbye to your favourite phone apps

Your phone alarm wakes you up with that new ringtone which you’ve finally discovered you simply can’t sleep through. Okay, time for breakfast and it’s off to work. Commuting by bus or train? Time to catch up on those podcasts you’ve downloaded, devoted to your particular hobbies and interests. You might pay a tiny subscription, to help with web hosting and other costs, though chances are, they’re free, supported by online advertising.

Start work on your laptop or desktop or tablet and you’ll have a screenful of apps and icons for the tools you need in your particular line of business. Word processing. Scanning and OCR. Fonts. Online thesaurus and dictionaries. Spreadsheets. Accountancy. Video and photo editing. Website design. Online diaries and planners. Computer programme design. Manufacturing design and simulation. Filesharing so you can work on projects with other people no matter where in the world they may be. The list is potentially endless.

You’ve picked them up here and there, able to browse through app stores or maybe heading for specialist sites you’ve had recommended by a colleague until you find the one best suited to your particular needs. Maybe you got these things for free at first, or for 99 pence/cents. There’s every chance you’ve upgraded to some premium, paid-for versions now that you’ve found out how useful they are.

As more businesses hear about the new rules (we estimate that so far under 1% have heard of them), you’re going to find many of your favourite suppliers disappearing – or refusing to sell to you.

And then you’ll lose your anti-virus & malware protection

Something you’ll definitely have is antivirus software but as we all know, every so often, something slips through and embeds itself in your system. Do you need help to deal with the malware? Thankfully there are instantly accessible online tutorials and videos to walk the non-technically skilled among us through getting rid of such things without inadvertently wrecking our computers. But the new EU VAT rules could cause them to disappear.

And it’ll hit your hobbies – hard

Work done for the day? Time to relax with some music? Head for your favourite streaming site or maybe track down the website of that band you found for free and decided you like their stuff enough to happily pay for some downloads so they can make more of it.

How about a good book? You’re delighted to find a blogpost or tweet sharing the news that your favourite author is publishing her backlist as independent ebooks. Oh look, another favourite writer is offering a short story collection on his website. Perhaps you could get them from Amazon but you’ll pay the same price whatever, so you’re happy to buy direct and give the writer a bigger cut. Oh and these ebooks are DRM free so you can enjoy them on all your devices and buy them wherever in the world you’re based.

How about a crossword puzzle? Cryptic or quick? You can find both online. Or maybe you’ve had enough screen time for the day. What about an audio book to listen to while you get on with something else? Enjoying one of your hobbies like knitting or some other handicraft? The choice of online patterns these days is simply fantastic.

Maybe you need to get on with cooking the dinner while you’re listening to your music or story. Time to go online to find a recipe for that thing you bought because it looked so interesting in the supermarket – but which turned out to be more of a challenge once you got it home…

Meantime someone in your household is studying and they’re finding online resources invaluable. They could be at school or college or perhaps they’re improving their skills and knowledge in their own time, just for the love of it, or to improve their job prospects. Come to that, there’s any amount of other training material out there, to help you improve your job-related skills, from technical to interpersonal stuff.

Making plans for the weekend or for a holiday? Time to check out tourist guides, walking guides, cycling guides, pub and restaurant guides. Going further afield? An online translation app could be invaluable if you’re not much good with languages other than your own.

Running a hobby website? Say goodbye to your favourite website themes, plugins, apps, software and even stock photos. And if you’re selling ad space, then even if it’s just a hobby, then you’re into the EU VAT rules mess.

If there’s a big company behind your chosen product, they’ll probably be able to cope. It’ll be a hassle for them, no doubt about it, but they have the resources.

If that business is run by just one person, working on their own? Then it’s unlikely they’ll be able to handle the new rules. Just how many of those resources come under the heading of “automated digital services”. In other words, they’re all now subject to the new rules requiring whoever’s offering them to charge the correct VAT rate where you live.

The administrative burden of trying to figure out, with up to 3 pieces of information, where your customer is and the choosing the correct rate from the EU’s 81 options is enormous. Most small businesses do not have the means to do this.

The people who create these amazing resources, unless they’re a big business with tech support, are more likely to close or to block your country than to be able to comply with the new EU VAT rules.

 

What does this mean for you, the customer?

Your favourite apps, games, plugins & software will disappear.

Prices will go up.

Choice will go down.

You won’t even be able to get the ‘free stuff’ any more

Websites you’ve been using to get free stuff from may well simply disappear. Because selling online advertising now falls under the digital VAT rules, meaning VATMOSS registration, returns and record keeping, all of which means time and expense.

And many of them use their apps / courses / paid downloads to fund the free stuff. With the new EU VAT rules forcing them to geo-block or drop the paid content, the free stuff will have to go, too. After all they, like you, still have to put food on the table.

Others will still be there but those cheap, entry-level and introductory downloads they used to sell are no longer on offer. Because selling something for 99 pence/cents makes no sense when the seller has to pay a hefty monthly payment processing fee plus 20 pence/cents per transaction. You, the customer, can pay for a premium or personally tailored service – or do without.

You’ll find other sites explaining how sorry they are but they’re not selling outside their home country into other EU member states any more. Geo-blocking is becoming by far the most common way for businesses to escape the VATMOSS fiasco.

Some will offer you the option of ordering the download you want by email, so you’ll get it when they have the time to manually process your order. How convenient is that? Not very, for you the customer, or for the business. We’re already seeing traders who thought that was an option abandon it.

And there’s always the possibility that the site you’re buying from is run by a pirate with a side-line in identity theft…

Imagine having to go to a website and enter a whole lot of personal information which you never used to do, to prove where you live. And they’re going to keep that personal data about you for 10 years. Would you want to hand over details of your bank account? Or would you run? So… who’s going to have access to that data now? Your very reasonable reluctance to do this as a customer means those businesses who’re trying this approach are reporting significant drops in sales.

For some products but by no means all, there are 3rd party marketplaces handling VAT compliance for sellers. Their grip on online trade will become a stranglehold. Get used to only being able to buy what Amazon, Apple and Google decide you’re allowed to buy, on whatever terms they choose to impose. And, ironically, stopping these big businesses from reducing their VAT bills by relocating to cheaper countries was the main reason the new EU VAT rules were introduced – but they’re laughing all the way to the bank as the new rules actually increasetheir market share.

The problems created by these new regulations aren’t just limited to the people most directly affected, whose businesses now face the appalling burdens of compliance. It hits consumers hard, too.

And it’s not just businesses offering solely digital products hit by this but all the ones whose core business is selling physical goods or other services and who have been expanding their operations into digital downloads which now bring in vital income.
Things will only get worse once this is extended to online products and services currently exempt because they require a higher level of personal intervention and interaction than a simple, automated download.

Whatever you’re used to buying online, you’re going to be affected.

Please let your MEPs and other elected representatives know you find this situation unacceptable.

This post owes a tremendous amount to Megan Kerr’s original article looking at the impact of these new regulations on her ordinary day.

Professional writer of epic fantasy novels with excursions into shorter fiction, darker fantasy, some media tie-in stories. Find her books here.

Contact The EU VAT Action Team

http://www.julietemckenna.com

We Took Your Voice To #10 – And Here’s How You Can Help The Campaign

EU VAT Action Takes Your Voice To Downing Street

On February 17th, Juliet McKenna and Clare Josa from the EU VAT Action Team met with Daniel Korski, Special Adviser to the UK Prime Minister, and Kirsty Bell, a member of his Policy Team.

We want to say a huge THANK YOU to each of you who has written to your MP and MEPs, who has tweeted, who has visited your MP, who has managed to get local and national press coverage. We are pleased to say that, as a result of everyone’s efforts, the UK government IS now aware of the severity of the problems the new EU Digital VAT rules are causing and they are working hard to find solutions.

We took the Prime Minister’s Special Adviser through the interim analysis of the EU VAT impact survey, to help them see how profound the problems are, as well as walking him through the huge problems that the legislation is causing for you.

They had been previously fed the line that ‘3rd party platforms’ are a reasonable solution, so we helped them see how unreasonable it is to force a business to move from selling direct to having to trade through a 3rd party platform, losing up to two thirds of their revenue, just to be able to stay in business. Here’s an example for how authors are impacted by no longer being able to sell direct via their website. And we also helped them to understand that, for many businesses, third party platforms simply aren’t an option.

The government is also fully expecting technology solutions, combined with help from payment processors, to fix the problems. Alas this is a line they have been fed by a prominent pro-tech lobbying group. And, because it’s what they want to hear (who wants to have to admit that you completely forgot to consider the implications on micro businesses because the EU-wide assumption was that none of us exports and none of us sell direct through our websites…), it’s easy for them to put their faith in tech solutions.

However, the brilliant news is that we now have formal input to these tech solution meetings – so we can help to make sure that:

  1. they actually ARE compliant and
  2. they don’t require a PhD in computer programming for us to implement and
  3. the data processing load at checkout doesn’t cause shared-server-hosting to crash and
  4. the don’t cost any more than the current PayPal / Stripe fees. That’s a really tall order (or the cost of compliance is disproportionate).

However, these solutions are sticky plasters over the enormous cracks in this legislation. They miss the point that the administrative burden of this legislation is disproportionate, compared to the amount of non-domestic EU VAT that most of us will be collecting.

We are pushing hard for as high a threshold as possible, to release the smallest businesses from this legislation. But we need your help on this, or the need for a threshold could be masked by the hopes for tech solutions.

As a result of the campaign work, UK officials are now working in Europe to raise awareness at the EU Commission of the difficulties these new regulations have created. In yesterday’s meeting, as in previous high-level meetings with HMRC and HM Treasury, we discussed short, medium and longer term strategies to achieve different solutions as well as ways in which the EU VAT Action campaign – that’s everyone, including you, not just the core team – can help create momentum in Brussels in favour of change.

 

The Big Problem: Other EU Member States and the EU Commission are still insisting that this is a UK-only problem – because that is where most of the noise is coming from.

The immediate priority is to increase broader European awareness, both among governments and small businesses, of the problems they’ve got coming their way. So those European digital traders and entrepreneurs who are already aware of the issue need to contact their Finance Ministers and Tax authorities, to complain long and loud about the ways these new regulations are damaging their business.

Although we have compelling quantitative survey data and hundreds of EU-wide case studies, what has the most impact is a country’s Finance Minister receiving, say, 100 complaints directly from home-grown businesses, explaining how the legislation is hurting them, disproportionately.

We all know that the unintended consequences of this legislation are severe. We all need to convince the 28 EU Member States’ Finance Ministers that this is the case.

We need to present as much solid evidence as we can to key European Commission policy makers, as soon as we can, to reach the tipping point which will see action. That means alerting the thousands upon thousands of European businesses who are still unaware of this mess, so they can complain to their authorities and also so they can complete our survey and clarify the country-by-country picture that’s emerging (and it’s really not pretty…)

We’re investigating ways to contact European freelancer and small business associations as well as ways to get the story into the European press. The No.10 Policy Unit has offered to facilitate our efforts wherever possible on this.

In the meantime, we have an Action Challenge for you.

We need to get a big noise out in non-UK Europe. Fast.

The new EU Digital VAT implementation will be reviewed as part of the Single Digital Economy work in April this year, at the heart of the EU Commission. BEFORE that happens, we need to convince the key negotiators that the new EUVAT rules are a big enough problem that they need urgent fixing.

We need you to continue to do all you can through your own business and personal connections to spread the word and to convince your European friends and colleagues to speak up. It’s in everyone’s interests, after all!

So please comment below – to let us know how you can help and to share any ideas for how we could get more noise in the media, EU-wide and then please join us in our Facebook group: EU VAT Action Campaign Group

Thank you SO MUCH for your on-going support.

Clare Josa & Juliet McKenna & the EU VAT Action Team

Author of the Dare To Dream Bigger Entrepreneur’s Handbook.
 
>>> Contact The EU VAT Action Team <<<
http://www.daretodreambigger.biz/book